As a lawyer, you might have worked hard at marketing your law firm to bring in clients. Once you bring in clients, it’s important to retain them, too. These are a few tips that can help you keep the same clients coming back to your law office time and time again for legal representation and advice.
1. Provide Prompt Service
First of all, it is important to provide prompt service to your law firm clients. When people are dealing with legal situations, they are often nervous, anxious and unsure of what to do and expect. If they have to wait a long time for you or someone from your office to get back in contact with them, this can just make the problem worse. Making sure that you provide prompt customer service whenever possible should be a top priority.
2. Give Good Advice
As an attorney, your clients depend on you for advice that they can count on. Make sure that you provide your clients with the best legal advice that you can, and they’ll know that they can trust you. This can help you bring them back time and time again.
3. Reach Out Regularly
It’s never a bad idea to reach out regularly to your clients. Luckily, you can do this via email, snail mail or over the phone.
4. Anticipate Problems Ahead of Time
When possible, try to anticipate legal problems that your clients might have in the future before they even experience them. Then, you can provide good advice and help keep them out of tough legal situations, which they are sure to appreciate.
5. Stay Active on Social Media
In today’s world, it’s important for lawyers to be active on social media. It’s a great way to bring in new clients and to stay in touch with your current and former clients. Use social media to add a more personal side to your law firm, to share information that you come across online and to communicate with your clients, who might have feedback to offer you that you can use to improve your law firm.
6. Maintain an Informative Website
It’s important to have an informative website when you’re a lawyer. Along with providing information about yourself and your practice, you should also provide legal information that is up-to-date and relevant to the concerns of your clients. If your clients know that they can go to your website for helpful information, then they’ll be more likely to remember you in the future if they find themselves in a legal situation.
As you can see, it’s not that difficult to retain your law firm clients. Along with focusing on bringing them in, you should focus on bringing them back. The tips that are listed above can help significantly with that.